Dow Chemical Website Redesign

Dow Chemical Company set out to redesign its corporate website with the goal of modernizing the brand’s online presence while creating a flexible design system that could scale across multiple business units. The new experience needed to balance clarity, usability, and strong brand consistency across a large and content-heavy platform.

As lead designer on the project, I developed the visual style, layout framework, and overall digital branding for the new corporate site. I established a cohesive design system that unified typography, color, imagery, and interface patterns across the platform.

In addition to the corporate site, I extended the design system to two key business unit websites—Dow Packaging and Dow Water & Process Solutions—ensuring brand consistency while allowing each division to communicate its specialized products and solutions. The result was a scalable, modern web experience that strengthened Dow’s digital identity and improved the clarity of its online communications.