I lead product strategy and design for financial applications at JPMorgan Chase. Before that, I designed for Fortune 500 clients at Avanade and shaped the visual identity of charity: water.
Led product strategy and design for a suite of complex financial products.
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Designed the enterprise UX, design system and information architecture.
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Led research, product design and systems work for a mission-driven brand.
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I lead design teams, help shape product strategy, and focus on building thoughtful, accessible experiences. I’m especially into taking complex workflows and making them feel simple and intuitive—through research, design systems, and close collaboration with product and engineering.
M.S., Communication Design
Continuing Education, Advertising
B.A., Environmental Studies
Dow Chemical set out to modernize its corporate website with a scalable design system that could support a large, content-heavy ecosystem. The original site had an overwhelming amount of information, and one of Dow’s biggest challenges was getting users to where they needed to go quickly. The redesign had to maintain clarity and strong brand consistency on the corporate site and as the system extended to two major business units — Dow Packaging and Dow Water & Process Solutions — creating a more unified and scalable digital ecosystem.
As Design Lead and Content Strategist, I was the creative lead and single point of contact for design across all three sites. I created the visual language and web style guide, facilitated reviews with senior client leaders, and guided a small team of junior designers and consultants within a broader project team of 2 UX designers, 2 technology strategists, 2 product managers, and 8 Sitecore developers. I also helped build pages in Sitecore and worked with the offshore development team to find and fix defects.
One of the first things I tackled after joining the project was a comprehensive sitemap audit to understand the existing content ecosystem and how information was structured across the site. It quickly became clear that the experience needed a major overhaul — shifting the information architecture away from internal business silos and toward a more user-centric model organized around markets, products, and customer needs.
With no established digital design identity to build on, I started with quick mood boards and a peer analysis to align with the client’s vision for the new site, then created a design system that the corporate site and both business unit sites could share. It pairs bold typography and a clear visual hierarchy with an extended color palette that makes the experience more varied and vibrant, a library of reusable, modular components, and custom iconography, including icons for Dow’s Global Challenges. Accessibility and responsiveness were built in from the start, with readable type, strong contrast, and touch-friendly layouts that adapt from desktop to mobile. A web style guide and templates gave Dow’s team what they needed to extend it consistently in Sitecore.
Once the design aesthetic was established, and with no time for user interviews, we moved straight into design. We began with the homepage by rethinking content hierarchy and prioritization. Because Dow consistently had new stories, innovations, and initiatives to highlight, the experience needed stronger featured content, clearer calls to action, and more intentional storytelling. A dedicated, dynamic hero area allowed users to immediately engage with the latest news and featured initiatives, while a curated news feed further down the page provided filtered access to News, Stories, and Events.
With the homepage in place, the visual system and interaction patterns were extended across the rest of the site using the updated sitemap as a framework. Leveraging the scalable design library I built, I designed more than 50 unique screens based on over 100 wireframes, helping create a more cohesive and consistent experience across the platform.
The redesign was approached with a mobile-first, responsive mindset to ensure the experience remained intuitive and accessible across devices of all sizes. At a time when many enterprise websites were still heavily desktop-oriented, the new design prioritized flexible layouts, scalable content modules, touch-friendly interactions, and simplified navigation patterns. This approach improved usability while also forcing greater clarity in content hierarchy and prioritization, ensuring the most important information remained front and center regardless of screen size.
The Dow logo has such a bold and distinctive geometric shape that I wanted to integrate it directly into the experience rather than treat it as a standalone brand asset. The carved negative space at the bottom of the logo became a functional design element — acting as a subtle directional cue that guides the viewer’s eye toward the primary content on the page. By leveraging both the visual weight of the logo and the intentional use of negative space, the design reinforces hierarchy while creating a natural focal point across the experience.
Search became one of the most prominent elements in the experience because of the scale and complexity of Dow’s product ecosystem. With thousands of products, technical documents, industries, and resources spread across the site, many users arrived with a specific task already in mind. Elevating search reduced friction and created a faster, more direct path to products, data sheets, technologies, and market-specific content — reinforcing the site’s shift toward a more user-centric, task-oriented experience.
Even utility moments like the 404 page were used to reinforce brand personality. Instead of a generic error state, the design uses immersive imagery, approachable messaging, and a clear search path to keep users engaged. Large-scale visuals maintain the site’s innovation-driven tone, while the interface ensures users can quickly recover and continue their journey.
Because the design was modular, we were easily able to extend this system to other key business units, Dow Packaging and Dow Water & Process Solutions, balancing consistency with the flexibility each needed. The result was a cohesive, scalable experience that strengthened Dow’s digital presence while significantly improving usability on mobile.
The new dow.com moved from a dense corporate information portal to a more modern, customer-centric platform: a simplified information architecture, navigation organized around industries, applications, and user goals, and an editorial, mobile-first experience built around storytelling and guided pathways.
Greg provided the initial layout explorations and end-state designs for the next-generation of dow.com. However, his contributions extend far wider and deeper. Not only did he go above and beyond his duties as designer, but he also provided crucial support within Dow’s new content management system. Without Greg and his impressive creative talents, as well as his assiduous efforts to pitch in and help out wherever needed during the project, dow.com would not be the solid cornerstone of Dow’s play in the digital space.
Greg single handedly developed the design of new Dow.com Corporate property, and customized that design for two Dow business units. Greg was responsible for developing mock ups for all major site sections, aggregate feedback from Dow stakeholders, and deliver optimal digital experience through design. Greg’s designs were not only extremely well received by the client, but his ability to explain the thinking behind page’s design and accompanying content showed the client just how much of an expert Greg was in the place.
Greg was the lead single point of contact for the creative design of the new Dow Chemical website. From his early time on the project, Greg was able to develop creatively and visually stunning website mock ups to help gain stakeholder alignment and quickly develop Avanade/Accenture credibility. As the design advanced, Greg successfully led the creative composition development across 7 distinct client stakeholder groups while creating 50 visual comps based on over 100+ wire frames. In my opinion, Greg is a creative genius. He not only has the skills to develop compelling designs but also has the patience and client presence to walk a group of senior leaders (client and ACN/Avanade) through the designs. Throughout the design process, Greg had a compelling vision for what the site should be – he was able to facilitate the design with leadership to ultimately deliver a very successful product.
Greg was the UI authority for the new dow.com site redesign. He was in a very customer-facing role and had total authority and autonomy to influence the design. He became a trusted advisor to both Accenture and the customer and was used in many capacities far beyond what we brought him on to do. Greg’s productivity is amazing and his ability to turn around high quality designs in a short amount of time was definitely something we came to rely upon (if not take for granted). He was able to extend beyond the web site and into campaign emails and even internal tools.
Put simply, our 11 month project –including the launch of Dow’s corporate site and two business unit sites – would not have been the success it was without Greg. He was given very little direction in terms of information architecture/site map, wireframe, or artistic direction – but time and time again, he was able to develop designs that impressed our client leaders. Part of Greg’s success was due to the quality of his designs, but I also believe a major factor in his success was the way in which he conducted reviews with senior client leaders. Greg was one of our strongest team members and I would do whatever I could to staff him on my next similar engagement.
charity: water was a young nonprofit in a period of rapid growth, with a mission to bring clean water to people in need and a very small team to tell that story. It needed a visual identity and design language that could inspire supporters, feel distinctive and credible, and hold together across every touchpoint, from annual reports and events to packaging and environmental design.
As the second designer and ninth employee at charity: water, I helped shape many of the visual foundations that defined the organization. Working across print, digital, events, packaging, and environmental design, I established systems and experiences that reinforced the mission and helped position charity: water as one of the most design-forward nonprofits in the world. The work combined storytelling, craftsmanship, and a strong visual language to inspire supporters and elevate the brand.
I designed charity: water’s annual report for several years running, using it to show donors exactly where their money went. For the 2012 report, I continued a multi-year effort to evolve how the organization tells its story through digital experiences.
As Design Lead, I drove a mobile-first approach that prioritized readability and engagement on phones and tablets. The experience paired immersive photography with concise, scannable storytelling, and a custom icon set gave the report a friendly, recognizable visual language. The result was a flexible, globally accessible report that strengthened how donors connect with the mission on mobile.
2011 was my 3rd year designing charity: water’s Annual Report, and the first time it was interactive. My challenge was to take all of the numbers, stats, and charts and bring them to life, telling the story of our work in the field and at home. An interactive map of our office surfaced the funny facts behind the team, like the average of 207 items in the fridge, 312 pounds of coffee ordered in 2011, and food that can be left unattended for only nine seconds. A stepper walked donors through how a dollar becomes a project, and interactive campaign pages told the story of each effort. The response was immediate: supporters, peers, and other nonprofits shared it as the way an annual report should be done. Check out the print version here.
Great interactive annual report. Love the simplicity and #data. #dogood - Check out @charitywater’s 2011 Annual Report charitywater.org/annual-report/…
Fantastic digital annual report by @charitywater. Best one I’ve seen so far. charitywater.org/annual-report/…
Everyone loves an interactive/ non boring Annual Report... charitywater.org/about/financia… Check out a good one by @CharityWater
Impressive new interactive @charitywater 2011 Annual Report & Year in Review bit.ly/VkiRk3 Congrats+thank you, @ScottHarrison #water
To every non-profit (and basically every company), this is how you do an annual report: charitywater.org/annual-report/… Thank you @charitywater.
Wow! @charitywater’s 2011 Annual Report charitywater.org/annual-report/… - this is the way to do annual reports #notboring
We’re thankful for orgs like @charitywater that have changed the way non-profits operate & are the reason we exist! charitywater.org/annual-report/…
@charitywater I’ve never actually taken time to read an annual report, but when they look like this it’s hard not to! bit.ly/Pg9F3C
Non-profit accountability never looked so good. Check out @charitywater’s 2011 Annual Report bit.ly/Te7WL7 #dogood
Amazed at the @charitywater annual report. The difference they make, and the way they communicate it, is awe-inspiring. ow.ly/eFQsg
I know UK Fundraisers have got to stop citing @charitywater. But check out their digital impact report charitywater.org/annual-report/ #fundraising
One (of the many) reasons why we support @charitywater’s work #transparency charitywater.org/annual-report/
Most creative and fun-to-read Annual Report I’ve seen in a long time! charitywater.org/annual-report/… Congrats @charitywater - keep being awesome!
This is how an annual report should be done. Really tells a story about the @charitywater brand. Love it. charitywater.org/annual-report/…
.@charitywater’s interactive annual report is now live: charitywater.org/annual-report/…. Pretty incredible. Congrats guys!
So excited to share the most beautiful annual report I’ve ever seen. It’s interactive, too! @charitywater charitywater.org/annual-report/…
As Lead Designer for charity: water’s flagship fundraising event, I was responsible for the creative direction and visual experience for both the 2011 and 2012 galas. Each year had its own theme, built to highlight our partners and the work being done in the field.
I designed the invitation, program, and floor plan that both educated guests about our work and guided them through the evening’s exhibits.
I transformed the venue into an immersive brand experience. From stage backdrops and wayfinding to signage, projections, and experiential moments, every touchpoint was thoughtfully crafted to reinforce charity: water’s mission and create a memorable evening for donors, partners, and supporters. The result was a cohesive visual experience that elevated storytelling and helped bring the impact of clean water to life.
For the 2011 gala, we wanted to do something unique and interactive, so I conceptualized an exhibit based on the childhood toy Lite-Brite. Guests bought colored bulbs, from $50 to $1,000, and screwed them into a wall. The sign read: “When this wall is completely lit, we’ll have raised $50,000. That’s clean drinking water for 2,500 people,” funding BioSand filters in Cambodia. We filled the wall, and it became the centerpiece of the gala.
Over five years, I designed a range of products and installations that extended the charity: water brand beyond the screen and helped set a new standard for nonprofit design.
I designed a packaging system and branded inserts that transformed merchandise orders into memorable unboxing experiences, extending the brand into supporters’ homes.
To encourage gifting through giving, I designed a series of donation cards that transformed charitable contributions into meaningful, shareable experiences.
To reinforce one of charity: water’s core beliefs—“Water Changes Everything”—I designed a large-scale environmental installation inspired by Jessica Hische’s typography and W + K’s thumbtack murals. Built from thousands of hand-placed tacks, the piece became a permanent reminder of the mission and culture that defined the organization.
I redesigned Scott Aughtmon’s 21 “Types of Content We Crave” infographic, and created this poster to hang around the charity: water office and inspire the employees.
In partnership with TOMS, I helped design two limited-edition shoes that sold out within days and helped fund clean water projects serving more than 540 people in Ethiopia.
I designed a deck of cards with Theory11 to help spread the word about the water crisis. 100% of proceeds went directly to clean water projects, and the deck earned 443 ratings before it sold out. Whether you win or lose, you can always feel good about yourself.
EV charging decisions are influenced by constantly changing factors, including electricity prices, grid cleanliness, user schedules, and vehicle needs. Roil, a startup founded by two friends of mine, set out to help EV drivers cut both charging costs and carbon emissions by charging at the right time, and to reward them for it. The challenge was to turn that data-heavy decision into an intuitive mobile experience that encouraged smarter charging without overwhelming people.
The founders hired me as Design Lead for the app, marketing website, and brand identity. I led the end-to-end design, working directly with them from the first identity concepts through the launch of the app and the materials they used to pursue investors and grants.
The platform uses real-time grid data to recommend the cleanest and most cost-effective times to charge, and rewards users with cash back. My focus was a mobile-first experience that reduced complexity, built trust, and motivated long-term behavior change.
Designing for EV charging meant balancing large amounts of real-time data with an experience that felt effortless. I prioritized what users needed most (when to charge, projected savings, environmental impact, and earnings) using glanceable UI patterns, a clear visual hierarchy, and contextual recommendations that minimized cognitive load.
Beyond the interface, I helped shape the product’s behavioral design with scheduling, cash-back rewards, progress tracking, and timely notifications that encouraged repeat engagement.
To support the product launch, I extended the visual identity into a marketing microsite that clearly communicated Roil’s value proposition. The experience distilled complex energy concepts into a simple narrative focused on what Roil is, how it works, and the environmental and financial benefits of joining. Clear information hierarchy, concise messaging, and focused calls to action helped create a more approachable introduction to the product.
From the outset, we wanted Roil to feel like part of an elite club, not a utility. I developed a visual identity that reinforced the idea of membership, drawing inspiration from automotive racing badges and club patches to create a distinctive, recognizable brand.
Color played an important role in communicating the company’s mission. Yellow represented solar energy, green hydroelectric power, and blue wind energy—creating a visual system that subtly reinforced clean energy throughout the experience.
To further support the brand story, I developed a series of icons and supporting graphics around the “Replace Oil” concept, including a crossed-out oil drop that became a recurring visual element across marketing materials and the product experience.
To show how membership could carry into the real world, I also designed merchandise concepts: patches, hats, and tees.
As the founders prepared to raise early investment and pursue strategic partnerships, I created pitch decks and a product abstract that communicated Roil’s vision, product strategy, and market opportunity, combining clear storytelling, data visualization, and the Roil identity.
Roil remained an early-stage product, with about 50 beta app users as of June 2023, but the platform connected 6,000 vehicles and generated about 2TB of data a day, and it kept evolving:
See it live: Roil Motor Club on the App Store, roil.club, and Roil Network.
Force for Good is a JPMorgan Chase program that empowers employees to build skills while delivering sustainable, tech-driven solutions for social impact organizations. Our client, CASES (Center for Alternative Sentencing & Employment Services), provides alternatives to arrest and incarceration to strengthen communities.
Their website struggled with outdated branding, cluttered information architecture, limited CMS access, high third-party costs, and poor mobile responsiveness.
As Design and Research Lead on the project, I led the end-to-end redesign and build of 30+ fully responsive WordPress screens. I conducted 10 user interviews with staff, donors, referrers, and a board member to uncover user needs and pain points, developed detailed user personas, performed peer analysis to identify best practices, and simplified the site’s architecture through a comprehensive sitemap audit.
The projected impact of this work is $5,000 saved annually on third-party developer fees, 10-20% increase in individual donors, and 2,000-5,000 additional clients served over five years.
The project culminated in a showcase event where our work was presented to stakeholders and fellow participants. To help bring the story to life, I designed a presentation board highlighting the research, strategy, and key outcomes of the project, along with a looping video that provided additional context and visual storytelling. Together, these elements created an engaging exhibit that effectively communicated both the process and impact of our work.
As the design lead, Greg was a crucial contributor for our Force for Good project. He was involved in every critical aspect of the project; he conducted research interviews with the CASES user base, lead the design and layout work for the new site, and even delivered a stunning poster board and video montage for our showcase. Greg also stepped up to fill gaps when other leads on the team struggled. Simply put, without Greg’s keen eye for design, his leadership, and admirable work ethic, our project would not have been the success that it was. His contributions played a major role in making our client as happy as they were.
His positive attitude and leadership had a strong impact on the team. He made significant contributions to the FFG project, often stepping up to take on extra responsibilities and helping keep things on track. Greg consistently showed dedication to the project’s success, working closely with both team members and clients to drive progress. His willingness to support others fostered a collaborative and encouraging team environment.
Working with the JPMorgan Chase Force for Good team was transformative for CASES. Their expertise, creativity and commitment helped us bring our new brand to life in the digital space. Our new website will strengthen how we communicate our mission and serve New Yorkers impacted by the criminal legal system. We could not have made this happen without Force for Good.
Greg excelled as our Design/Research Lead, consistently mentoring the team to follow a structured and effective approach to designing the website experience for CASES. He led the team in conducting thorough user interviews with the client and their customers, ensuring that multiple personas were accurately represented and their needs understood. Greg’s expertise was evident in the way he guided the team through peer analysis, site map audits, and the creation of detailed user personas, all of which were crucial in aligning our solutions with the client’s vision and user pain points. Greg’s leadership and mentorship empowered junior team members to actively contribute, fostering a collaborative and growth-oriented environment.
Goodwater Capital invests in consumer technology companies and supports them with a concierge-style set of portfolio services: performance and fundraising benchmarks, compensation data, and market research. Founders didn’t have a clear introduction to what was available or how to ask for it, and with a small engineering team, Goodwater needed a lightweight way to explain the services, build relationships, and drive volume to its most impactful offerings.
I designed the concierge website, an authenticated portal where founders learn about the services, submit requests, and browse a library of CEO sessions, and a printed Portfolio Services booklet for the firm’s annual founders retreat. I also evolved the visual identity to feel more approachable and engaging, translating the firm’s mission into a clearer visual language.
The portal opens with a branded sign-in and welcome message that sets the tone of an exclusive membership. From there, founders see the three core services, each with a short request form that routes to the concierge team, who follow up within one business day. A knowledge library holds CEO session videos, decks, and synopses.
The brief asked us to focus on the most impactful products, so the home page leads with three services, and everything else lives on an Additional Services page with a simple “email us” request.
For the annual founders retreat, I designed a 20-page printed booklet that introduces the services. It’s organized around the questions founders ask (how do I grow, how do I raise and manage capital, and how do I build my team), and every service follows the same structure: the founder’s need, the Goodwater solution, example questions, and how to request it.
Pfizer manages a vast portfolio of consumer healthcare products used by teams around the world. To support internal collaboration and consistent access to product information, the company developed CHIPP (Consumer Healthcare Information Product Portal), a centralized internal platform where colleagues can quickly find and reference product data.
Before CHIPP, global market teams worked from isolated, market-by-market records and spent months searching for products that were viable in a given market, while accounting for regional stability zones and legal variations, with data spread across fragmented internal systems. They needed one shared way to compare products against dozens of variables, like active ingredient and packaging, in an interface consistent with Pfizer’s broader digital ecosystem. The goal was to let Pfizer Consumer Healthcare grow at minimal cost, by helping colleagues find products from similar markets that could be brought to their own with little, if any, change to packaging.
I designed the portal’s online branding and UI, creating a clean, structured interface that made it easier to search for and access critical product information. Working closely with the UX lead and an offshore development team, I collaborated throughout implementation to translate the designs into a working platform built in Sitecore.
The deliverables covered the home and search experience, search results with filtering and a map view, product detail pages, and a UI kit documenting type, color, icons, buttons, and tables for the development team. When the application was first demoed, the CHIPP program lead was delighted by the level of detail in the design.
Workshops with market leads across the Americas, EMEA, and APAC showed that the platform would be used by a small group of people a few times a quarter, and never on mobile. The team designed a structured, easy-to-discover desktop experience around those patterns. Rather than searching product by product, users start by choosing filter criteria, such as stability zone and active ingredient, and add as many as they need to find compatible products. The schedule was tight and the client’s requirements were exacting, so every phase, from workshops through visual design to implementation, had to count.
To keep a platform this data-dense consistent from screen to screen, I documented the interface as a UI kit: type sizes, a color palette, icons, buttons, and table styles. It gave the offshore development team a single reference to build from, and kept CHIPP in line with Pfizer’s broader digital ecosystem.
Greg’s focus on what is right for users and their experience made all the difference. The client would always say, “What’s Greg’s opinion?” We demoed the application to Jim King, CHIPP Program lead, and he was delighted and amazed by the amount of detail and thought that went into the application design. He mentioned that we had hit the ball out of the park already, and to get this from Jim means a lot considering where we started on the project.
