charity: water Miscellaneous

As the second designer at charity: water, I joined the team early in its growth, helping shape a visual identity and design system that would define the organization’s brand for years to come. At the time, charity: water was establishing itself not only as a leading nonprofit in global water initiatives but also as a design-forward organization. My challenge was to create work that conveyed the organization’s mission clearly and memorably, while elevating its visual language to inspire both supporters and the broader nonprofit design community.

Over the years, I developed a range of projects that reinforced charity: water’s brand and helped set a new standard for nonprofit design. The work combined thoughtful storytelling, strong visual systems, and engaging layouts to communicate impact, inspire action, and position charity: water as a design leader.

Here’s a selection of some of my favorite projects from my time shaping the brand.

When someone ordered from the charity: water store, we wanted the experience to go beyond receiving a t-shirt or wristband—we wanted it to feel like a thoughtful, branded care package. I designed the complete packaging system, including a custom stamp for branding and a curated goodie bag, ensuring that every merchandise order delivered a cohesive and memorable unboxing experience.

A charity: water gift card is the perfect way to honor someone you care about by donating to clean water. My parents were a little tired of receiving them, but other people seemed to love them.

At charity: water, we believed “Water Changes Everything”, and we wanted to make sure that anyone who came in our office would always remember it. So I created the typography, and lots of people spent weeks hammering thousands of tacks into a wall to spell it out. Inspired by W + K’s thumbtack mural and Jessica Hische’s font Buttermilk. 

I redesigned Scott Aughtmon’s 21 “Types of Content We Crave” infographic, and created this poster to hang around the charity: water office and inspire the employees.

charity: water and TOMS teamed up to release two limited edition pairs of shoes that I got to design. They sold out in days and helped 540 people in Ethiopia get clean water.

I designed a deck of cards to help spread the word about the water crisis. Whether you win or lose, you can always feel good about yourself. 

In low income countries, clean water is an essential part of keeping children in school. I used common school supplies to illustrate how essential water is to education. This graphic was used to on posters, pamphlets and other promotional materials.