Force for Good is a JPMorgan Chase program that empowers employees to build skills while delivering sustainable, tech-driven solutions for social impact organizations. Our client, CASES (Center for Alternative Sentencing & Employment Services), provides alternatives to arrest and incarceration to strengthen communities.
Challenge
Their website struggled with outdated branding, cluttered information architecture, limited CMS access, high third-party costs, and poor mobile responsiveness.
The Problem
Redundant information architecture
3rd party dependency for minor updates
Inconsistent UI & UX design
Spanish only manual page translation
Limited responsive capability
Job listings only visible on external site
Newsletter sign up not prioritized
Our Solution
Simplified site navigation
Self-managed website with flexibility
New visual identity & UX enhancements
Site wide multilingual translation options
Fully responsive website on mobile & tablet
Enhanced careers page with job listings
Improved Newsletter sign up experience
My Role
As Design and Research Lead on the project, I led the end-to-end redesign and build of 30+ fully responsive WordPress screens. I conducted user interviews to uncover user needs and pain points, developed detailed user personas, performed peer analysis to identify best practices, and simplified the site’s architecture through a comprehensive sitemap audit.
Outcomes & Impact
The projected impact of this work is $5,000 saved annually on third-party developer fees, 10-20% increase in individual donors, and 2,000-5,000 additional clients served over five years.
The project culminated in a showcase event where our work was presented to stakeholders and fellow participants. To help bring the story to life, I designed a presentation board highlighting the research, strategy, and key outcomes of the project, along with a looping video that provided additional context and visual storytelling. Together, these elements created an engaging exhibit that effectively communicated both the process and impact of our work.
As the design lead, Greg was a crucial contributor for our Force for Good project. He was involved in every critical aspect of the project; he conducted research interviews with the CASES user base, lead the design and layout work for the new site, and even delivered a stunning poster board and video montage for our showcase. Greg also stepped up to fill gaps when other leads on the team struggled.
Simply put, without Greg’s keen eye for design, his leadership, and admirable work ethic, our project would not have been the success that it was. His contributions played a major role in making our client as happy as they were.
Ian McDermott Force for Good Tech Lead
His positive attitude and leadership had a strong impact on the team. He made significant contributions to the FFG project, often stepping up to take on extra responsibilities and helping keep things on track. Greg consistently showed dedication to the project’s success, working closely with both team members and clients to drive progress. His willingness to support others fostered a collaborative and encouraging team environment.
Lilian Zhu Force for Good Design/Research Lead
Working with the JPMorgan Chase Force for Good team was transformative for CASES. Their expertise, creativity and commitment helped us bring our new brand to life in the digital space. Our new website will strengthen how we communicate our mission and serve New Yorkers impacted by the criminal legal system. We could not have made this happen without Force for Good.
Amanda Granger CASES Senior Director of Communications
2Greg excelled as our Design/Research Lead, consistently mentoring the team to follow a structured and effective approach to designing the website experience for CASES. He led the team in conducting thorough user interviews with the client and their customers, ensuring that multiple personas were accurately represented and their needs understood. Greg’s expertise was evident in the way he guided the team through peer analysis, site map audits, and the creation of detailed user personas, all of which were crucial in aligning our solutions with the client’s vision and user pain points. Greg’s leadership and mentorship empowered junior team members to actively contribute, fostering a collaborative and growth-oriented environment.
