Dow Chemical Website Redesign

Dow Chemical set out to modernize its corporate website with a scalable, design system that could support a large, content-heavy ecosystem. The challenge was creating a responsive experience that maintained clarity and strong brand consistency across multiple business units and use cases.

As Lead Designer, I defined the visual language, layout framework, and overall digital brand—building a flexible system optimized for mobile and responsive across devices. I established unified typography, color, imagery, and UI patterns, ensuring content remained clear and accessible. As lead designer on the project, I developed the visual style, layout framework, and overall digital branding for the new corporate site.

I then extended this system to key business units, Dow Packaging and Dow Water & Process Solutions, balancing consistency with the flexibility each needed. The result was a cohesive, scalable experience that strengthened Dow’s digital presence while significantly improving usability on mobile.