Pfizer Chipp Website

Pfizer manages a vast portfolio of consumer healthcare products used by teams around the world. To support internal collaboration and ensure consistent access to product information, the company developed CHIPP (Consumer Healthcare Information Product Portal), a centralized internal platform designed to help colleagues quickly find and reference product data.

With users spread across multiple regions, teams needed a streamlined way to search, access, and navigate complex product information. The platform required a clear and intuitive interface that could organize large volumes of content while maintaining a cohesive visual identity aligned with Pfizer’s broader digital ecosystem.

I led the development of the portal’s online branding and UI design, creating a clean, structured interface that made it easier for colleagues to search for and access critical product information. In addition to designing the visual system, I provided UX direction to ensure the experience was intuitive and scalable for a global user base. Working closely with an offshore development team, I collaborated throughout the implementation process to translate the designs into a functional platform built in Sitecore. The result was a cohesive and user-friendly internal application that improved how teams across the organization access and manage consumer healthcare information.